The Australian automotive market in 2024 saw notable movements among the top five best-selling brands, with Toyota continuing its dominance and others shifting positions:
- Toyota held its top spot for the 22nd consecutive year, delivering a record-breaking 241,296 vehiclesโa 12.1% increase compared to 2023. The brandโs achievement highlights its consistent popularity and strong model lineup, solidifying its leadership in the Australian market.
- Ford climbed to second place, overtaking Mazda, with 100,170 vehicles soldโmarking a 14.1% increase year-on-year. This growth was largely driven by the success of the Ford Ranger, Australiaโs best-selling vehicle for the second consecutive year, with 62,593 units delivered.
- Mazda moved down to third place after being surpassed by Ford. The brand sold 95,987 vehicles, reflecting a 4.0% decline from 2023. Despite this dip, the Mazda CX-5 remained its best-selling model, with 22,835 units sold.
- Kia retained fourth place but achieved a new personal sales record, delivering 81,787 vehiclesโa 7.4% increase from the previous year. The Kia Sportage led the brandโs sales, with 22,210 units sold, showcasing its appeal in the competitive SUV segment.
- Mitsubishi re-entered the top five for the first time since 2008, replacing Hyundai. The brand sold 74,547 vehicles, representing a significant 17.4% increase in sales. The Mitsubishi Outlander was its standout performer, with 27,613 units sold, contributing heavily to its resurgence in the rankings.
These changes illustrate evolving consumer preferences, with SUVs and utes dominating sales and shaping the competitive landscape of Australiaโs automotive industry. Toyota continues to lead by a wide margin, but brands like Ford, Kia, and Mitsubishi are making strides through strong offerings in key segments.
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